Why Is My Competitor Ranking Higher on Google Maps?
Introduction It’s a common and frustrating discovery for local business owners: you search for your own service on Google Maps, and a competitor appears...
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BrandLogies Insights
Social Media Marketing
Social Media Marketing
Ideas & Insights.
Explore practical ideas, strategies and insights from BrandLogies across digital marketing, branding, SEO, technology and business growth.
21
Articles in this archive
How to Promote a Jewellery Business on Social Media?
Introduction Social media has become one of the most important places for jewellery brands to build visibility and connect with potential customers. Whether you...
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Instagram Just Changed Its Logo — And the Internet Has Thoughts
If your Instagram app suddenly looks a little different at the top, you’re not imagining things. On August 13, 2026, Instagram rolled out its...
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6 Reasons Why Every Brand Needs a Social Media Calendar
Introduction A social media calendar gives your brand a structured, shared view of every planned post — what’s going out, when, and on which...
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15 Social Media KPIs Every Marketer Should Track in 2026
Introduction Social media KPIs in 2026 fall into six practical categories — engagement, awareness, conversions, ROI, customer care, and content performance — and tracking...
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What Is the 70/20/10 Rule for Social Media?
Introduction The 70/20/10 rule for social media is a content allocation framework that splits your posting mix into three parts: 70% value-driven content that...
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Structured Data AI Search: Schema Markup Guide (2026)
Introduction Structured data AI search optimization means adding schema markup to your site so tools like ChatGPT, Perplexity, and Google AI Overviews can understand...
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LinkedIn Article vs LinkedIn Newsletter – A Complete Comparison
Introduction A LinkedIn article vs LinkedIn newsletter comes down to reach versus retention. A LinkedIn article is a long-form piece published on your profile,...
Read Article →![[2026] Ultimate Google My Business Optimization Checklist](https://brandlogies.com/wp-content/uploads/2026/07/Google-My-Business-Optimization-Checklist-1024x683.jpg)
[2026] Ultimate Google My Business Optimization Checklist
Introduction A Google My Business optimization checklist — now officially called Google Business Profile (GBP) since Google retired the old name — is the...
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Instagram Boosting vs Meta Ads: Which Is Better for ROI?
Introduction Instagram boosting vs Meta Ads comes down to a simple trade-off: speed and simplicity versus control and measurable return. Boosting lets you pay...
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