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OTT Platforms Marketing

Show your ads everywhere

Google Adwords /Bing/Microsoft Ads - Display, Search, Video & Banner

India has approximately 95 OTT advertising platforms across podcast, music, audio, and video streaming categories.  Hence, Indian users have started spending more hours on different OTT platforms available over the internet. In this way, OTT platforms today offer many opportunities to marketers in presenting their content to viewers.

Common Platforms We Use for OTT Paid Marketing

We at Brandlogies use diverse OTT platforms to provide paid marketing solutions-

  • Hotstar
  • Gaana
  • MX Player
  • Tinder
  • Truecaller
  • Cricbuzz

Other than that, depending on the type of your e-commerce business, we use a few high-rated games, which act as OTT Platforms.

Off beat OTT platform Marketing Strategies

Steps to Accomplish Paid Marketing via OTT Platforms

We initially analyze the way, in which streaming platforms communicate with ad-insertion methods and OTT-operated devices. Accordingly, we follow the mentioned steps to accomplish paid marketing with the help of OTT platforms.

01
01
Creating Audiences

We create OTT audiences according to the subscription data of an OTT platform. These include third-party and first-party data, preferred categories of different users, shows watched by individuals on different platforms, and others.

02
02
Campaigns Pushing, Downloading, and Buffering

Once the audience match stars, the OTT platform will match the audience with the list of TV subscribers on different OTT platforms. Later, OTT devices push, download, and buffer advertisement campaigns.

03
03
Ads Display by OTT Platforms

Depending on a particular OTT platform, OTT-operated devices will display ads and communicate them by using VPAID or VAST tags.

04
04
Reporting of Ads

Lastly, our OTT operators send the ad-exposure results once the campaign and the OOT platform generate the necessary reports for advertisers.

Let your user finds you everywhere

Why OTT Paid Marketing by Our Brandlogies

We at Brandlogies offer a one-stop solution for every type of OTT advertising requirement for diverse business organizations. We always intend to deliver result-oriented advertising services and comprehensive platforms. Hence, our clients from diverse verticals run their ad campaigns across OTT platforms.

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