While it is important to drive sales and revenue for the products and services, it’s even more important to build a good reputation and credibility in the market about your brand. Brand reputation eventually falls to the perception of what consumers, employees, shareholders and other brands have about your business.
Brand reputation and sales are directly proportional to each other. That being said, it is also equally critical to any brand’s survival. Today, technology has clearly blunted entry barriers for new brands. Unlike old times, trust and reputation which were just a competitive advantage to take on legacy brands are today the characteristics that also focus towards a valuable growth driver. Branding Agencies help you enhance the overall brand image of your business.
Building reputation and credibility has taken ‘traditional-legacy’ brands many decades of effort and investments to reach a point of good brand reputation. They all started at a time during the traditional buying funnel where customers and brands engaged via multiple stages, in an almost predictable manner.. Fast forward to today, where everything in the world has gone digital, consumers are preferring the online mode and are moving across the digital funnel at their discretion.
Here are few ways to improve your brand credibility:
Building Trust among your customers
Building trust among your customers is the next most important thing after selling your product/service. Word-of-mouth plays a higher role in generating building credibility and driving repeats with the new-age shopper especially for the newer brands. This is not something that requires you to spend hefty amounts, but all it requires you is to fulfil and honour the promises your brand makes.
Bring authenticity to the causes your brand stands for
Many big brands today are trying to champion purposes with the only intent of strengthening their brand perception in the eyes of their customers. But this does not help in the long run as consumers can sense if the brands are doing it just for the sake of image or doing it purposely.
Publish high-quality content and don’t just focus on sales
Every consumer looks for honest and reliable information before they can make a buying decision. With the increase in fake information and reviews, The value of high-quality content cannot be ignored. It also makes sure to enhance your brand’s image among other competitors.
Keep your ears open and be super attentive
Listening attentively to what your consumers are saying simply means bringing good and organic engagement for your brand. Building brand credibility via social media listening can be as simple as replying to comments/reviews, or taking the feedback your customers provide seriously.
Communicate more often
Enabling an easy CTA button or direct process of communication helps in establishing trust. Social platforms make it easier to do so. Everytime a customer has a question or query and they don’t get a quick response or solution, they are bound to trust you less.
In the end, it all comes down to the authenticity of your brand and a good listening ear for the consumer that will enhance trust and credibility in your brand. To make sure your business has an edge over the others, you can always hire a good Brand Management Agency.
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